Thursday 29 November 2012

Pinterest set to boom this Christmas

Last year, in December alone, customers spent nearly £8 billion purchasing products from an ecommerce store. As we at eSellution tell all of our clients on a regular basis, social media plays a vital role in helping your store achieve any long standing success. 

When planning out your Christmas social media attack, you must make sure that you include Pinterest in all of your plans. While many major bands use the social media site to create their own boards containing their own products, you shouldn't just think as a platform only being useful for companies with an established brand image. Whether your business is big or small, there are a number of large benefits to taking the time to establish yourself on Pinterest. 

Especially over Christmas, with many ecommerce stores all vying for the custom of people looking to purchase presents, food and other holiday necessities, standing out from the crowd and getting your products out there can often be difficult. Pinterest allows you to create your own personal boards containing images of all the products you have for sale. When a customer then searches for an image related to one of your products, it displays that product to the user. 

Pinterest is a fantastic way to begin increasing your brand image and product awareness, encouraging more people to visit your site and view the products on your page. While you may have a number of different marketing channels that you devote most of your time to, you need to incorporate Pinterest as for starters is is completely free to create a board and get it up there for people to see and secondly, it,s global exposure with over 10 million active users, meaning it can dramatically increase the levels of traffic your store will see over Christmas. 

Read our article "Pinterest better than Facebook" to see the statistics as to why you need to use this social media platform in order to achieve success this Christmas. With less than a month to go until Christmas, it is essential you begin marketing your store, brand and products across all marketing channels to ensure you get the exposure required to bring in the desired results. 

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